GOODLINX: bloggers turn to print; marketers missing out with classified sites, how to win an SEO war, secrets of successful blogging
Bloggers’ online work is being turned into monetisable print products in the US, in a twist on the print versus online debate.
Marketers are missing a trick by failing to use display advertising on classified websites, argues Liam Walsh, a previous sales boss of Fairfax Digital:
“Classifieds can be highly targeted media vehicles yet they are not used this way, instead advertising on less targeted online opportunities, sites that are more expensive, sites that have more competitive clutter. This advertiser decision making is seemingly irrational as the targeting advantage must surely outweigh any compromise about environment.”
Ben Shepherd on why counting unique browsers is being devalued as a metric:
