GOODLINX: bloggers turn to print; marketers missing out with classified sites, how to win an SEO war, secrets of successful blogging

Bloggers’ online work is being turned into monetisable print products in the US, in a twist on the print versus online debate.

Marketers are missing a trick by failing to use display advertising on classified websites, argues Liam Walsh, a previous sales boss of Fairfax Digital:

“Classifieds can be highly targeted media vehicles yet they are not used this way, instead advertising on less targeted online opportunities, sites that are more expensive, sites that have more competitive clutter. This advertiser decision making is seemingly irrational as the targeting advantage must surely outweigh any compromise about environment.”

Ben Shepherd on why counting unique browsers is being devalued as a metric:  

“The last number I heard from Nielsen on the total number of UBs in Australia was 39million. It is always my favourite moment in the conversation with a marketer when we get to mention this and the inevitable response.”

 Australia’s SEO experts were set a challenge just before Christmas. Who could take a new word – velociroflcoptersaurus – and get to the top of Google with it? Nick Holmes a Court’s Shifted Pixels won, and here he explains how.

How Australia’s marketing bloggers are ranking on the world stage.

And what are the lessons for a new blog?

The growing problem for brands of Twitter squatting.

How travel agents are making themselves extinct by getting the consumer experience wrong:

“In a commodity industry like this, an industry that is already suffering from information overload and the Internet, surely they cannot afford to be so useless or complacent? The opportunity is clearly here to revolutionise the travel industry.”

The 20 Australians worth following on Twitter.

PR Warrior Trevor Young on the “boof headed” idiocies of Australian television.


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