GOODLINX: News wires, not newspapers; Rules of social media (part 67); The ‘arrogance’ of Google; What’s next in search; The great Samboy hijack

News wires may be better placed than newspapers to survive the changing media ecosystem, suggests an article in the current edition of The Economist.  

Matt Granfield of Zakazukha Zoo on the rules of social media engagement:

“If a client ever comes to me asking for a stategy their consumers will ‘tolerate’, I will resign, on the spot (not once the press gets hold of it, not after no-one can believe what I’ve said anymore because I’ve lied to them in the past) because I will know right then and there that I have failed in my fundamental role as a marketing consultant, whose fundamental job is to build relationships with people; long-lasting ones. Profitable ones. Ones built on mutual respect.”

Publisher Neil Thackray on “the arrogance of Google:

“The Google God in Britain, called Brittin, told the Telegraph that, ‘In the last three months of last year we gave away $1.4bn of revenue to publishing partners for adverts on their sites.’  Gave away!  On whose site did you place the ads?  Who paid for and wrote the content, paid for the hosting, built the audience and traffic?

“How much of the revenue did Google keep?  Is Google keeping a bigger or smaller proportion of the revenue than it did two years ago? Explain why when I have tripled my traffic my Google revenue has halved? Google is a vital cog in the web machine (too vital some might argue) but if Google really believes that it is doing us a favour by “giving away” what it appears to see as a proportion of its own revenue, then it has lost the plot.”

If that’s the unacceptable face of Google, then Matt Cutts is the organisation’s cuddly representative on earth. He writes a very accessible blog here, and has just put up an interesting (albeit relatively long) video covering Google’s main developments over the last few months. It also contains some interesting hints on what comes next:

Julian Cole, of new media company The Population is aiming to benefit victims of the bushfires by intervening on a YouTube competition being run by Samboy chips. He explains his strategy here:

At the time of writing, the video, which was only posted 24 hours ago, had already gained 58,000 views. However, the move has also generated controversy among fellow competitors angry that they may lose out to a charitable effort.


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