Google launches ‘enhanced campaigns’ for Adwords
Just a day after Google won a major victory in the High Court, the company has announced major changes to its AdWords platform.
The changes will help advertisers target ads across multiple platforms and help one of Google’s major advertising platforms to cater better to the needs of brands.
“We’re updating Adwords to work better in a multi-screen world,” said AdWords specialist Kate Conroy.
“When it was created over a decade ago most people didn’t have a laptop let alone two smartphones, a tablet, computer, and so on.”
The changes will allow advertisers to manage their bids across devices, locations and time.
“It’s not just a smartphone, laptop and tablet that people will have access to in the future. Whether that is smart-TVs, wearable computing or all of these kind of blended computers,” she said.
“Adwords needs to work with all of the platforms.”
Google will simplify the process for creating ads across platforms and avoid current processes which require users of AdWords to create separate campaigns for mobile, desktop and other platforms.
“Offering a different user experience based on whether someone is out of home or in home is difficult and time consuming right now with Adwords, but soon it will be a lot easier,” said Conroy.
The company will allow greater flexibility on the bid process for Adwords which allowed advertisers to create the ads in the sponsored links section of Google and allows them to bid and determine which ads appear in the search based on the price paid.
“Now they’ll be able to say I want to bid up 20% in Sydney or down 20% in Melbourne,” she said.
A spokesman for Google said the timing of the changes were not in anyway related to yesterday’s High Court decision which saw the company win against the Australian Competition and Consumer Commission.
The ACCC had argued some ads on the AdWords platform were misleading because they represented commercial links between companies that were not linked.
“(The launch) is completely unrelated and just a coincidence,” said spokesman Henning Dorstewitz.
“We were planning the roll out of this campaign for weeks.”
Nic Christensen
One word – AdBlock
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Adblock will destroy online ads the way the remote control killed TV ads.
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@Marty – You’re probably one of those people that still believe online marketing / advertising is all about “pop-ups” aren’t you?? Keep using your little ad blocker and watch how the quality of content of the internet dives… yet again, you’re almost certainly someone who believes the internet should be free with no ads. On ya!
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Of the billions of internet users, how many even have adblock?
If everyone used adblock, websites would likely respond with plain text ads, product placement and advertorials.
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Is it the same person who just posts “adblock” the whole time?
If ad blocking becomes too prevalent, and it really isn’t, then sites will just serve their content through an ad server so you can’t read it unless you unblock.
No problem.
The real issue with this Adwords video is – what is the guy searching for in the dark, after a few drinks, on the street and typing “power tool hire”.
I suspect he’s looking for a different type of power tool than Google thinks, perhaps The Tool Shed – http://www.toolshed.com.au/
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YAY @Simon – @Marty and @LB, might be time to catch up with the real world.
I think I will just continue on my merry way delivering great ROI for my clients through AdWords and leave you to your AdBlock 🙂
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