Grannies, guitarists and geniuses explain 5G to Australians for Optus

Optus is using different types of ‘5Gs’ to explain the 5G network in its latest series of ads.

Five grannies comment “at least 5G is fast”, five guitarists celebrate that you can “just plug in and play”, and five geniuses explore the “low latency” of “data to transfer following an instruction”.

The purpose of the campaign is to explain 5G to Australians who may not be familiar with the product, in simple, easy to understand, terms. As Optus head of marketing, Melissa Hopkins, explained: “People don’t want something they don’t understand.

“This is just the start of an ongoing conversation that we will continue to have with Australians as Optus 5G continues to roll out”

Hopkins also said that the telco’s logo will be changed to ‘OPTU5G’ for the duration of the campaign, “to build on the focus of 5G”.

The campaign was created by Bear Meets Eagle on Fire, a creative agency co-founded by Micah Walker. Walker previously worked with Optus whilst ECD of 72 and Sunny Sydney last year.

Walker commented: “We’re pretty proud of this as our first campaign. It’s fun work on a relatively tricky brief.”

Optus and Bear Meets Eagle on Fire worked with production company, Revolver/Will O’Rourke, and director, Andreas Nilsson for the campaign.

‘5Game Characters’ will also be coming in a later ad for the campaign.


Client: Optus

Creative Studio: Bear Meets Eagle on Fire

Production Company: Revolver/Will O’Rourke
Director: Andreas Nilsson
Managing Director/ EP: Michael Ritchie
Executive Producer: Pip Smart
Producer: Caroline Kruck
DOP: Stefan Duscio
Production Designer: Michael Iacono

Editor: Peter Sciberras
Edit House: ARC EDIT
Editorial EP: Joseph Perkins
Editorial Producer: Olivia Carolan
Visual Effects and Animation: Alt.vfx
Post Supervisor: Jay Hawkins
Post Producer: Tyrone Estephan
Colour: Ben Eagleton
Sound & Music: Rumble Studios

Photographer: Julian Wolkenstein
Production: Photoplay Photography
Executive Producer: Alison Lydiard
Producer: Ross Colebatch
Retouching: Cream Electric Art


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