GroupM dials down Australian ad market growth expectations for 2023
GroupM has downgraded the outlook of Australia’s advertising growth in 2023, backflipping its statement last year that the market will maintain its 3.4% growth despite challenging market conditions.
The WPP investment arm today released the latest instalment of its biannual media forecast report, ‘This Year, Next Year’. According to the estimate, the Australian advertising market is only expected to grow by 0.2% in 2023.
