GroupM’s chief investment officer on decarbonising advertising: ‘There’s a real danger ahead’

October 26, 2022 10:33

“The urgency behind decarbonisation is so urgent, that if we can’t get alignment or measurement, then there’s a big danger ahead,” GroupM’s chief investment officer, Seb Rennie said at IAB’s MeasureUp conference in Sydney on Tuesday.

During the panel discussion in a session titled ‘The Path to Decarbonising Advertising: Measuring our Carbon Footprint’ with Scope3’s head of JAPAC, June Cheung, PWC partner, Caroyln Cosgrove, and SeenThis sales director AUNZ, Adam Roberts, Rennie explained some of the major WPP sustainability commitments.

GroupM’s Seb Rennie.

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Emma Shepherd

Emma Shepherd was the acting deputy editor at Mumbrella who has over seven years of print and digital experience in the industry and has previously worked as a reporter for media outlets Bauer Media (now Are Media), Yahoo Australia, and a content strategist and writer for various independent marketing agencies.

Topics

Adam Roberts Carolyn Cosgrove climate change ESG practices GroupM June Cheung Net Zero PWC Scope3 Seb Rennie SeenThis sustainability The Path to Decarbonising Advertising: Measuring our Carbon Footprint World Federation of Advertisers at Net Zero WPP