Guide Dogs Australia reveals new branding to strengthen national presence
Guide Dogs Australia has revealed its refreshed brand, introducing one logo and aesthetic for all of the charity’s communications and touch points to strengthen its national presence.
The new branding, created by FutureBrand, has been developed to better reflect how the organisation’s services have evolved over time, providing support to people with low vision and blindness beyond the use of guide dogs.
The strategic idea behind the branding is ‘find your way’, reflecting that each person’s experience is different and the services they choose to support them are flexible.
