Gumtree appoints Tim Lloyd to lead its native and data advertising offering

Local marketplace Gumtree has appointed Tim Lloyd as senior manager of adtech and data as it pushes forward in its plan to become Australia’s top native and audience advertising offering.

Lloyd will lead Gumtree Media’s audience data strategy and support new commercial product innovation and solutions in the role. He joins from Domain where he was the lead on commercial adtech and ad operations.

Lloyd said he was delighted to join the business in a time of growth.

“I’m proud to join Gumtree’s innovative team and to take its advertising offering to new heights,” he said.

“Gumtree already has a strong commercial data and native advertising strategy and our clients are set to benefit as we elevate our offering in further personalising the user experience and maximising the return on investment for our advertising partners.

“I’m looking forward to the opportunity to build upon the rich relationship which already exists between Gumtree and the audience that powers it, as well as strengthening Gumtree’s integration with the Carsguide and Autotrader brands.”

Lloyd will work closely with Gumtree’s director of advertising, Shannon Fitzpatrick, and move the business towards a stronger focus on native, harnessing customer insights to build its value for advertisers.

Fitzpatrick, director of advertising, said the appointment was an important one for the future of Gumtree Australia.

“Gumtree is in an excellent position to bolster its offering for users and advertisers. This role has been created to put Gumtree one step closer to our vision of becoming Australia’s best native and audience advertising offering,” said Fitzpatrick.

“It’s been a huge year for us as we’ve seen the shift in the way consumers engage with our platform off the back of the global pandemic. We continue to utilise rich first-party opt-in data as part of our approach to offer clients and partners bespoke solutions that add real value.

“We’re looking forward to what the future holds as ecommerce continues to evolve in 2020, and we harness our programmatic-first model and custom native solutions to meet the growing needs of today’s advertisers.”


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