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More than half of Australia’s media agencies plan to buy VR digital video, AOL study suggests

May 22, 2017 9:33

More than half of Australia’s media agencies are buying or planning to buy virtual reality digital video, a new study by AOL has revealed.

The survey, based on 200 business-to-business and 100 consumer respondents, suggested media agencies were confident in new video formats, with 65% reporting they had or would buy VR digital video, and 79% reporting new video formats would improve customer experience.

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Zoe Samios worked at Mumbrella between 2016 and 2019, finishing up as senior media reporter in March 2019.

Topics
Alex Khan AOL digital video social media virtual reality
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