Head to Head: Will the economy of celebrity and influencer endorsement recover after the COVID-19 crisis?
In this series, Mumbrella invites senior PR professionals to share their opposing views on the industry’s biggest issues. This week, Jules Lund, founder of Tribe, and OPR’s CEO, Richard Brett, go head to head on whether the economy of influencers and celebrity endorsements will recover after one-too-many blunders.
The COVID-19 crisis has seen a series of blunders from celebrities and influencers, sparking a growing sense of disillusionment amongst the public as they fail to acknowledge their privilege.
From Gal Gadot’s ‘Imagine’ video, to Ellen Degeneres likening quarantining in her mansion to being in prison, and Australian influencers promoting online poker machines, these moments have been dubbed tone deaf to the struggles the majority of the world’s population are facing, and those involved have received tremendous backlash.
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With some observers speculating that COVID-19 could change consumer behaviour and perceptions forever, this sparks the question: will people return to idolising influencers and celebrities when this is over? Will the economy of celebrity and influencer endorsement recover after the COVID-19 crisis?
