HeartKids addresses congenital heart disease in new branding from Hulsbosch

HeartKids has launched a new brand strategy, identity and logo as it aims to enhance its profile amongst non-profits and raise the recognition of Congenital Heart Disease (CHD) as a priority in health care.

A first look at the new branding, created pro-bono by Hulsbosch, was provided to the market last week in a pro-bono campaign by DDB Sydney and Initiative.

The colour palette of the previous branding has been maintained, but the brand mark has been updated from the children forming a heart to a heart-shaped symbol detailed with a surgical scar.

Hulsbosch decided on the design as it better reflects the experience of those with CHD.

The old and new HeartKids branding

HeartKids digital strategy and marketing manager, Dianna Crisp, said: “In 2019, Hulsbosch created and produced the ‘Show Your Heart’ fundraising campaign for HeartKids which coincided with the annual International Day of Congenital Heart Defect Awareness. It’s been a pleasure to work with their world-class team again.

“Hulsbosch has embraced us and our vision. We are delighted with the branding results and are ready, inspired and excited about our future successes.”

Hulsbosch director, Jaid Hulsbosch, commented: “The scale and severity of congenital heart disease had us compelled to continue our support for HeartKids. The new identity powerfully reflects their essential work delivered to all major Australian children’s hospitals and in the community. We know this identity for will be much loved by parents, teens and children alike.”

The new branding is rolling out in campaigns, online, through collateral and merchandise.


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