HeartKids addresses congenital heart disease in new branding from Hulsbosch
HeartKids has launched a new brand strategy, identity and logo as it aims to enhance its profile amongst non-profits and raise the recognition of Congenital Heart Disease (CHD) as a priority in health care.
A first look at the new branding, created pro-bono by Hulsbosch, was provided to the market last week in a pro-bono campaign by DDB Sydney and Initiative.
The colour palette of the previous branding has been maintained, but the brand mark has been updated from the children forming a heart to a heart-shaped symbol detailed with a surgical scar.
Hulsbosch decided on the design as it better reflects the experience of those with CHD.
