Helga’s reworks campaign by Richards Rose via The Works

September 21, 2021 2:05

Goodman Fielder’s brand Helga’s has rereleased its ‘Love Thy Neighbour’ TVC as part of its ‘Kindness is Good for Us’ campaign via The Works, part of Capgemini.

The campaign includes a “reworked” version of a TVC that was created in 2016 by Richards Rose, an independent creative agency not affiliated with the agencies involved.

The 30-second spot sees a woman helping her elderly neighbour by delivering him a sandwich made with Helga’s bread, before him returning the favour by giving her a flower.

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Anna Macdonald

Anna Macdonald was a Mumbrella journalist, covering news, creative, ad standards and campaigns. She left Mumbrella in April 2022.

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