Henry Innis and Matt Farrugia aim for $1bn of ads in WarChest in 12 months

August 30, 2021 10:00

Marketing software company Mutiny is looking to grow 200% and have a billion dollars of ad inventory under management in 12 months via its media spend and analytics modelling platform, WarChest, according to co-founders Henry Innis and Matt Farrugia.

The former managing director of Y&R Melbourne, Farrugia, and ex-national engagement strategy director, Innis, have been slowly building up Mutiny since launching in 2018. It recently opened an office in Sydney and added general manager of commercial, Mark Tovbis.

“90% of revenue comes from subscription licensing [for WarChest]. The uptake of the platform has been good… and we have 95% renewal rate,” Innis told Mumbrella.

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Olivia Kruimel

Olivia Kruimel was the managing editor at Mumbrella. She has more than 15 years of experience in journalism, communications and marketing. Her journalism career began at Fairfax Media (now part of Nine) and includes various B2B publications such as B&T, Travel Today and ALB. As a marketer Olivia has worked for Standard Chartered and various global law firms.