HoMie and Champion rework classic retail offer to support homeless youth, via Town Square

Streetwear labels HoMie and Champion are supporting homeless youth by revolutionising a run-of-the-mill retail offer, via a new campaign created with Melbourne-based creative agency, Town Square.

The aforementioned labels have reworked the buy one get one free offering into ‘Give One. Get One’. The initiative will see Champion donate a hoodie to a homelessness-affected youth whenever someone purchases a HoMie hoodie for Youth Homelessness Matter Day.