News

Honey Birdette ignores breaches of Ad Standards yet again

Anna Macdonald

December 9, 2021 10:05

Lingerie company Honey Birdette has been pinged again for breaching the Australian Association of National Advertisers (AANA) Code of Ethics for five different advertisements.

Each is for breaching a variety of sections including Section 2.2 (b) advertising shall not employ sexual appeal in a manner which is exploitative or degrading of any individual or group of people, Section 2.4 advertising shall treat sex, sexuality and nudity with sensitivity to the relevant audience and Section 2.5 advertising shall only use language which is appropriate in the circumstances.

Honey Birdette has breached Ad Standards again

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Anna Macdonald was a Mumbrella journalist, covering news, creative, ad standards and campaigns. She left Mumbrella in April 2022.

Topics

AANA ad standards Australian Association of National Advertisers Honey birdette

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