Honey Birdette under fire for marketing email using phrase associated with Israel-Hamas war

Australian lingerie company Honey Birdette is under fire for using a phrase associated with the Israel-Hamas war to advertise its latest collection.

To promote the new lingerie set called ‘Ayah’, the brand sent a marketing email to its subscribers earlier this week, which quickly received backlash on social media.

The marketing email features the subject line “ALL EYES ON AYAH!” – a clear reference to the pro-Palestine phrase “ALL EYES ON RAFAH”, which has been used heavily this month during Israel’s raid on the Palestinian city.