Mumbrella releases Publish Awards 2025 shortlist
The official shortlist for the Mumbrella Publish Awards 2025 has been revealed, with a plethora of companies, publications and individuals named.
Medium Rare Content Agency is shortlisted in an impressive 17 categories for various bodies of work. They include (but are not limited to) Magazine Cover of the Year for Coles Magazine; Best Podcast (Single Episode) for ‘Let’s Talk About Death, Baby’ — an episode of the Life’s Booming: Dying to Know podcast for Australian Seniors; and Special Edition of the Year for Qantas Magazine.
Meanwhile, “content company for women” Are Media has been shortlisted five times. Its listings — Magazine Cover of the Year; Editor of the Year; Brand of the Year; Publication of the Year; and Best Engagement Strategy — are all attributed to its lifestyle brand Better Homes & Gardens. Its Editor of the Year shortlisting specifically acknowledges employee Megan Osborne.
Rachel Iorfino from Better Homes and Gardens is in the running for Young Writer of the Year (30 or Under). Within the category, she’s joined by Pedestrian.TV’s Laura Masia; Melissa Woodley of Time Out Australia; and the 2024 winner of Journalist of the Year, Sally Spicer.
The 2025 Publish Awards introduces two new categories, Emerging Publication of the Year and the Award for Innovation.
Times News Group’s Byron Coast Times; Common Entertainment’s Common; and Never Too Small Magazine from Never Too Small are all shortlisted for the former. The latter has five entrants: Ausbiz TV, Avid Collective for Pubsuite; Future Women’s Choose Her Own Adventure; Tastebud: Rethinking Recipe Search from News Corp Australia for taste.com.au; and Zero Digital Sports.
The much anticipated Publish Leader of the Year has five shortlisted professionals. They are Kirsten Galliott, head of content, travel and business at Medium Rare Content Agency; her colleague Claire Bradley, general manager, Coles at Medium Rare Content Agency; Junkee Media editor-in-chief Alice Griffin; Moby Dick Content’s director Jack Murphy; and the editor-in-chief and chief executive officer of The Local Project, Aidan Anderson.
Apart from the Megan Osborne, the other four candidates for Editor of the Year are: Qantas Magazine’s Genevra Leek from Medium Rare Content Agency; Jacqui Kwong for Coles Magazine and also from Medium Rare; Refraction Media’s Jasmine Fellows for Cosmos Magazine, Australian University Science Magazine and Careers with Stem Magazine; and Nine’s Kristine Tarbert for 9Travel by nine.com.au.
The Mumbrella Publish Awards 2025 will take place on September 25 at The Eveleigh in Sydney.
The full shortlist can be found below:
Magazine Cover of the Year
- Better Homes & Gardens – Are Media
- International Traveller – Australian Traveller Media
- Coles Magazine – Medium Rare Content Agency
- CityMag – Solstice Media
- Fresh Ideas Magazine – Woolworths
Designer of the Year
- Christie Brewster – Creative Director, Medium Rare
- Dan Morley – Art Director, Medium Rare Content Agency
- Lauren De Sousa – Art Director, Australian Traveller Media
- Marna Moloney – Graphic Designer/Marketing, Remax Australia
Best Use of Video
- Adventure.com with Intrepid Travel and Good&Proper for Tourism Tasmania & Jeep
- Curtis Stone Best Ever – Medium Rare Content Agency for Coles
- Moby Dick Content – The Captain Magazine
- Seascape By Patterson Associates – The Local Project
- Time Out Food & Drink Awards 2025 – Time Out Melbourne
Best Podcast (Single Episode)
- Hold The Moment Podcast – Dementia Australia & Deadset Studios for Dementia Australia
- ‘How Ya Travellin’? – Keep Left for Healthy Heads in Trucks & Sheds
- I Catch Killers with Gary Jubelin – Entertainment Network & FNL
- Let’s Talk About Death, Baby – Life’s Booming: Dying to Know – Medium Rare Content Agency for Australian Seniors
- There’s No Place Like Home: After She Leaves Episode 7: “This Is Not Punishment.” – Future Women
Best Podcast (Series)
- Dying to Know – Life’s Booming, Medium Rare Content Agency for Australian Seniors
- Hold The Moment Podcast – Dementia Australia & Deadset Studios for Dementia Australia
- There’s No Place Like Home: After She Leaves – Future Women
- Trial By Water – The Age, Nine
- We Have A Situation – Michelle Bridges – 12 Week Body Transformation with Boost Lab
Single Article of the Year
- Steph D’Souza – Company Director – Medium Rare Content Agency for Australian Institute of Company Directors
- Mikaela Aitken – Open Road – NRMA
Newsletter of the Year
- Broadsheet – Broadsheet Media
- CPA Update – CPA Australia
- Money Magazine – Rainmaker Information
- Travel Daily – Business Publishing Group
- The Energy – ASCO (Investments)
Event or Virtual Event of the Year
- 3 Stocks For – AusBiz TV
- ExplorerFest – We Are Explorers
- Time Out X ILNY – Time Out for Linkd Tourism, New York State Division of Tourism
- Travel24 – Business Publishing Group with Travel Daily
- Women In Leadership Awards 2025 – The Australian Financial Review
Special Edition of the Year
- Habitats: City, Coast, Forest – The Local Project
- The Journey: Australia By Train – Storyation with Journey Beyond
- Travel Daily Adventure Travel Special Report – Business Publishing Group
- INTHEBLACK: Ethics Essentials – CPA Australia
- Qantas Magazine – Medium Rare Content Agency
Launch/Relaunch of the Year
- Create – Mahlab for Engineers Australia
- Junkee – Junkee Media
- Open Road Transformation – The NRMA – Open Road
- Prestige Magazine – Domain
- taste.com.au Relaunch: A Bold Evolution of Australia’s Leading Food Platform – taste.com.au, News Corp Australia
- The House of Wellness Website Relaunch – houseofwellness.com.au – Suddenly Content Agency with Body+Soul for Chemist Warehouse
Young Writer of the Year (30 or Under)
- Laura Masia – PEDESTRIAN.TV
- Melissa Woodley – Time Out Australia
- Rachel Iorfino – Better Homes and Gardens
- Sally Spicer – Future Women
Columnist of the Year
- Avril Treasure – Time Out
- Damian Francis – Business Publishing Group
- Luke Buckmaster – Flicks
Editor of the Year
- Genevra Leek, Qantas Magazine, Medium Rare Content Agency
- Jasmine Fellows, Cosmos Magazine, Careers with STEM Magazine, Australian University Science Magazine, Refraction Media
- Jacqui Kwong, Coles Magazine, Medium Rare Content Agency
- Kristine Tarbert, 9Travel – nine.com.au, Nine
- Megan Osborne, Better Homes & Gardens, Are Media
Salesperson/Team of the Year
- ACM Sydney National Sales Team – ACM
- Dan Michelle – Flicks
- Jannah Anderson – Junkee Media
- Sales & Partnerships – Broadsheet Media
- Qantas Magazine And Travel Insider Advertising Sales Team – Medium Rare Content Agency
Publish Leader of the Year
- Aidan Anderson – CEO & Editor in Chief, The Local Project
- Alice Griffin – Editor in Chief, Junkee Media
- Claire Bradley – General Manager, Coles, Medium Rare Content Agency
- Jack Murphy – Director, Moby Dick Content
- Kirsten Galliott – Head of Content, Travel & Business, Medium Rare Content Agency
Brand of the Year
- Better Homes & Gardens – Are Media
- IN Noosa Magazine – InPublishing
- The Sydney Morning Herald and The Age – Nine
- The Guardian
Website of the Year
- Flicks
- Man of Many
- TrulyAus.com – AusBiz for Rex Airlines
Association or Member Organisation Publication of the Year
- Acuity – Medium Rare Content Agency for Chartered Accountants ANZ (CA ANZ)
- Create – Mahlab for Engineers Australia
- Company Director – Medium Rare Content Agency for Australian Institute of Company Directors
- NRMA Membership Road Travel Rewards brand refresh & Open Road relaunch – Open Road, NRMA Membership
- The Australian Spirit – Australian Distillers Association x Spirits & Cocktails Australia
Publication of the Year
- Adventure.com with Intrepid Travel and Good&Proper
- Australian Doctor – Australian Doctor Group
- Better Homes & Gardens – Are Media
- Insurance News Magazine – Insurance News
- The Local Project
Custom Publication of the Year
- Coles Magazine – Medium Rare Content Agency
- The Super Mag – Moby Dick Content
- TrulyAus – AusBiz
- Wildlife Matters – Australian Wildlife Conservancy
- Qantas Magazine – Medium Rare Content Agency
Publishing Company of the Year – Small/Large
- Broadsheet Media
- InPublishing
- Man of Many
- The Local Project
- Zero Digital Sports
Best Engagement Strategy
- Better Homes & Gardens – Are Media
- SmartCompany – Private Media for Optus
Educational Publication of the Year
- BusinessThink – UNSW Sydney
Emerging Publication of the Year
- Byron Coast Times – Times News Group
- Common – Common Entertainment
- Never Too Small Magazine – Never Too Small
Award for Innovation
- AusBiz TV
- Avid Collective for PubSuite
- Choose Her Own Adventure – Future Women
- Tastebud: Rethinking Recipe Search – News Corp Australia for taste.com.au
- Zero Digital Sports
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Matthew is the editorial assistant at Mumbrella. He joined the company at the end of September 2023.
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Mumbrella Publish Awards 2025
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Publish Awards 2025
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