How business owners can navigate January 26
The recent decision by Woolworths to remove all Australia Day merchandise from their stands in response to falling sales and sensitivity to the controversy has reignited the annual debate of what to do with January 26.
Patrice Pandeleos, founder of Seven Communications, explains why business owners grapple with the increasingly complicated holiday.
Australian business titans such as Woolies, Telstra and Channel 10, along with the Federal Government, are joining thousands of businesses nationwide allowing their employees to choose whether to take the day off or work the holiday and replace the day off with an alternative down the track.
This shines a light on the growing difficulties that many business owners, particularly small to medium-sized businesses, face in navigating the minefield of controversies and sensitivities. Many owners are placed in a tricky situation, being drawn into a political ground that they often simply don’t wish to play in.

So what are the rules?