Isuzu’s shifts search for growth outside traditional customer base

Looking outside their traditional target market and current customer base has been key to Isuzu’s continued growth said the company’s head of marketing and consumer experience.

Speaking at Mumbrella’s Automotive Marketing Summit, Isuzu Australia’s Michael McLean, said: “How do you continue to grow? For us it was very much so about looking outside of our traditional customer base.”

Isuzu Australia and Fenton Stephens created a ‘Ready to To Do Serious Work’ campaign to target tradies and convince them to swap their ute for an Isuzu truck.