How the UFC can help advertisers reach one of the most difficult demos

September 9, 2022 9:56

“When it comes to working with brands and advertisers, we’re really the youngest skew of professional sports in Australia and New Zealand and focusing on the 18 to 39s demo,” UFC VP of Australia & New Zealand, Peter Kloczko told Mumbrella at Ministry of Sport’s Women in Sport Summit on Thursday.

“We really have that mass reach from coast to coast and a nice spread from where our fans are at. Also, our research that we did recently showed that our fans have a high household income, the fans with the disposal income,” said Kloczko. “They really see the UFC as a genuine product and I think it’s a compelling avenue for brands to get involved in.”

Be a member to keep reading

Join Mumbrella Pro to access the Mumbrella archive and read our premium analysis of everything under the media and marketing umbrella.

Become a member

Emma Shepherd

Emma Shepherd was the acting deputy editor at Mumbrella who has over seven years of print and digital experience in the industry and has previously worked as a reporter for media outlets Bauer Media (now Are Media), Yahoo Australia, and a content strategist and writer for various independent marketing agencies.

Topics