How to get promoted in PR (with the help of social media)

I like these common sense pearls of wisdom. I didn’t read the “transalation” for social media people.

Great article Zack!

Couldn’t agree more on:

“Jumping into social media without first listening to and understanding the conversations already taking place can harm your personal brand or your company’s.”

At BuzzNumbers we help a whole bunch of companies track their brands, people, competitors and industry issues so they can make informed decisions about their social media and online engagement activities!

Keep up the great work, hope to meet you some day.

Emily
@BuzzNumbers

Nice work spamming the comment boards, Emily. That is totally listening to the conversation, and not harming your personal brand.

Useful tips, zack. Cheers for posting.

Emily is this for real? By using this space to plug your COMPANY AD with poor subtlety or relevant context, you are doing exactly that “not understanding the conversations already taking place’ and therefore ‘harming your personal brand or your company’s”. My tip would be to buy some sponsorship space in Mumbrella instead. I’m sure that Tim, the Mumbrella’s team and the readers will welcome the move.

Zack I hope you are enjoying Sydney!

Great one Zack! Really liked the way you have mapped two eras into one.

ah, the world of PR as it used to be. I feel misty. what a legend he was.

Emily that’s fucked up Really weird.

Nice article. The founder sets the culture and vision and if its a strong one, and remains relevant it sticks.

“Remember, almost no one holds a confidence. It’s human nature to pass along stories. Be sure when you tell tales about someone else that you’re willing to have the subject get the story second-hand, credited to you.”

ah, love this one.

Thanks I enjoyed reading, the failure video is a nice touch to, great online PR work. 🙂

Thanks very much for the positive feedback! Certainly Mr. Marsteller’s advice continues to resonate with ambitious professionals – whether in the digital space or not.

@Karina: Sydney has been fabulous. Anything on your “Don’t leave before you visit it” list?

@Anonymous: Indeed – perhaps what separates good advice from great advice is the test of time and its relevance across different contexts?

@Pippa: So true!!

Zack, thank you so much for sharing and illustrating that the rules, common courtesy and etiquecy of the period 1963 to 2010 haven’t changed. It is so true as human beings how to get the most out of people in a diplomatic manner. I hope you got promoted, nice work!

Great article. You are an impressive intern!

Hi Guys

Nick – Founder/Director from BuzzNumbers – here.

Just wanted to apologise for the above comment from our overly enthusiastic Marketing Team.

This was a great article from Zack and it was wrong of us to attempt to use this for our commercial gain. No doubt this experience has helped us rewrite our policy and process for community engagement.

Thanks for you understanding, we will endure to take our own advice and listen before we engage in future.

Nick
@nickhac

@Nick / @Emily:

Thanks for reading. Thanks for the apology.

To quote … myself … “The online environment can be ruthless to careless brands and sloppy community managers. Countless masses are poised to pounce on any social media mis-step. Don’t give them a reason to go after you.”

It is, perhaps, a difficult lesson to learn – especially when it’s done so publicly. Fortunately, you’ve apologised and amended your policies. It’s all the community can ask, really.

Cheers. Zack.

Well done Nick.

remarkable, cheers on you !!!!

Great article Zack. Even better that you were able to blend two significantly different eras, even though the message stays strong and fresh, the medium changes.
Great Work.

Nice to see an article that doesn’t say social media is a whole new ball game 🙂 I totally agree with your points. It is traditional pr/marketing using a new way to communicate, but at the end of the day you are talking to people – or trying to, and that hasn’t changed 🙂

Zack,
Great article!
16 excellent tips enhanced for the social media era!
Is always a great reminder of the amazing tips & inspiration that’s waiting to be re-discovered!
But a great job on bringing new light to these points!
Thanks for sharing!
Jack

@Thomas & @Laura: Thanks. And you’re absolutely right. Social media becomes another tool at the disposal of communicators. The fundamentals stay the same. Good communication is good communication. Period. It doesn’t matter whether it travels via carrier pigeon, a client pitch, or whether it’s a chat over a beer – open dialogue, building relationships, and growing your social capital all boil down to the same core elements. Social media simply offers new channels for them to function.

@Jack: Thank you very much. Some things just need to be dusted off and looked at through a new lense. Of course, Mr. Marsteller’s core tips can still stand alone!

Hi Zack,
Great article!
Marsteller’s pointers are timeless and useful to anyone, anywhere and you’ve done a fantastic job of applying them to social media!
Enjoy your time in Australia, hopefully you’ll catch they Sydney fireworks on NYE!

Interesting parellels you’ve drawn! Martsellar’s insights could be titled: How to live your life

I haven’t seen this memo before from Mr Marsteller. Do you know if it is anywhere online?

Great article Zack, really impressed with the link from PR 60’s Australia to today……. there’s nothing new under the sun (as they say). I feel a bit sorry for Emily, an over-enthusiastic mistake? I hope she’s been allowed off the naughty step?