How to say no to emotionally draining clients

Client relationships are intimate. And so getting stuck with a client that isn’t the right fit is, as Odette Barry puts it, horrific. Here, she explains why and how she’s learnt how to say ‘no’.

We can make anything look good. That’s how we roll, right? Here in the depths of PR and digital marketing agency land, we can polish products, sharpen services and master messaging so that mediocre services become high-end, and questionable thought leaders emerge as supreme experts in their field.

But should we?

We’re a small agency, built from the ground up, our foundations firmly formed on sleepless nights and fast-paced days. At least, that’s how it was when we felt the need to say ‘yes’ to every offer of work that came our way.

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