H&R Block uses ASMR to make millennials more relaxed about tax in social media campaign
PHD Social has created an ASMR-inspired (autonomous sensory meridian response) campaign for H&R Block’s social media channels.
The campaign aims to raise awareness of the H&R Block brand amongst millennials and compete against My Gov’s free tax portal My Tax.
This is just unpleasant people will turn off/skip straight away.
They’ve associated the pain of a tax bill with a skin-tingling experience
I will now associate H&R Block with pain.