I am not a robot: The value of human stories in an AI world
Artificial intelligence and machine learning are profoundly disrupting how audiences interact with brands. Marketers have an opportunity to complement technology with human stories to achieve unprecedented brand relevance and trust, writes Joanne Woo.
If you’ve ever lived in a share house, chances are you’ve experienced a variety of human compatibilities on the scale of harmonious to horrific. Now imagine sharing a house with someone who takes a little time to get to know you, to understand your habits and preferences, and who talks to you in a way that you really like.
This housemate just ‘gets’ you, to the point where you arrive home from work to find a few welcoming lights on, your favourite music playing and a top-up of your preferred groceries delivered to your door.
Real people may not have the selflessness to sustain such interest in and dedication to your needs, but voice-activated assistants informed by artificial intelligence (AI) do and they are already profoundly reshaping how people interact with brands.
Great article Jo. It’s an incredible time in history with the development of AI. So true that with the hyper high tech of AI, we need to recognise the hyper low tech of storytelling; while it is ‘old technology’, it’s never going to become obsolete. In fact, in an increasingly changing world, it’s becoming more important than ever.
What a pathetic modeling !
Humans will in the end become like robots as they will lose their capacity to syntetise verbal and nonverbal functions wich is the essence of our creativity and so to speak our capacity when it comes to problem solving wich will be greatly reduced.
The real knowledge of value is the ones ability to observe how one is processing the thoughts.