ICAA appoints new CEO

The Independent Cinemas Association of Australia has appointed a new CEO, it was announced today.

Adrianne Pecotic steps into the role, effective 1 March, after the death of founding CEO Mark Sarfaty in November 2011.

Pecotic was previously founding executive director of the Australian Federation Against Copyright Theft (AFACT). In that role, from 2004-2010 she worked closely with cinema operators to prevent, investigate and prosecute film and television piracy in Australia.

Pecotic has also worked in the production side of the industry in roles at Grundy Television, and been involved with the Motion Picture Association International and the Screen Producers Association of Australia.

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