ICAA appoints new CEO

The Independent Cinemas Association of Australia has appointed a new CEO, it was announced today.

Adrianne Pecotic steps into the role, effective 1 March, after the death of founding CEO Mark Sarfaty in November 2011.

Pecotic was previously founding executive director of the Australian Federation Against Copyright Theft (AFACT). In that role, from 2004-2010 she worked closely with cinema operators to prevent, investigate and prosecute film and television piracy in Australia.

Pecotic has also worked in the production side of the industry in roles at Grundy Television, and been involved with the Motion Picture Association International and the Screen Producers Association of Australia.

Kieren Dell, ICAA president said: “The ICAA Board is delighted to have found someone of Adrianne’s calibre to take ICAA to the next level of its development as a full service and professional industry body. We received an extraordinarily high quality of applications, which is a measure of the esteem ICAA is held in, due in large part to the exceptional work of our founding CEO, the late Mark Sarfaty.”

Pecotic said: “I am looking forward to working closely with independent cinema owners and ensuring this very important sector continues to thrive. ICAA has built solid foundations and is well placed to develop wider services and benefits to its members. We will work to ensure that independent cinema businesses and their customers embrace and enjoy the opportunities of the digital era.”


Get the latest media and marketing industry news (and views) direct to your inbox.

Sign up to the free Mumbrella newsletter now.



Sign up to our free daily update to get the latest in media and marketing.