Former IDG Journalist, Lisa Banks has been hired by Bench PR to work across the growing list of IT clients such as C3 Business Solutions, Zendesk, Xero, Lockbox and more.
The announcement:
BENCH PR Hires IDG Journalist
Melbourne, 10th January 2012: BENCH PR has appointed Lisa Banks, ex IDG journalist, to work on the agency’s growing list of IT clients. She has been appointed to the position of senior consultant.
Banks was a journalist at IDG Communications until December 2011, writing for CIO, ComputerWorld and TechWorld. She will work from BENCH PR’s new Adelaide office.
Established in 2008, BENCH PR specialises in developing and implementing communications programs for technology and online businesses. In 2011, BENCH PR added The Attachmate Group, C3 Business Solutions, Zendesk, Xero and Lockbox to its client list.
“I’m excited to be working with Jocelyn and her team this year,” said Lisa. “BENCH PR is one of the few PR agencies that I respected when I was a journalist at IDG. They specialise in IT and have all worked in the sector for many years, so understand the technology, the different angles journalists want and most importantly what makes a good story. Jocelyn has given me the opportunity to work from Adelaide and I’m looking forward to working for some exciting clients in 2012,” continued Banks.
Prior to IDG, Banks spent 18 months in communication roles at Creative Territory in the Northern Territory and The City of Tea Tree Gully in South Australia.
“Lisa is a true professional, has an excellent understanding of the ICT sector and is an accomplished writer. She is also passionate about start-ups and challenger brands, which make up the majority of our client base, but most of all she’s good fun and no doubt will be a great asset to the team,” said Jocelyn Hunter, managing director, BENCH PR.
Source: Bench PR press release