‘If I talk to everyone, no one listens’: ARN finds 6 neuroscientific triggers for effective audio ads

As dynamic advertising prevails in display and digital, leveraging its power in audio channels is a key trigger in driving brand impressions, according to ARN’s head of audio product & innovation Adam Williams at a key Mumbrella360 session yesterday.

L-R: Adam Williams and Dr Shannon Bosshard

Contextual relevance drives the factor of engagement, even if the audio advertisement is interacting with as few as one data point (time, location, weather) at a time, said Williams.