IGA takes philanthropic approach in next part of Anh Do campaign
IGA is to launch another ad in its Anh Do-fronted campaign focusing on the altruistic aspects of the supermarket franchise chain.
The campaign has been created by Manly-based agency Creative Oasis with the first part launching in April.
The next part of the campaign launches this Sunday across a range of media, including TV, online, print and in-store promotions across the country, continuing the “how the locals like it” creative line.
The first 45-second ad shows Do exploring a rural Australian town, telling how the Royal Flying Doctor Service and local surf life saving club get their equipment from the IGA.
I love this campaign
Ahn is great talent- well written and a strong position
Well done all
Agree!
Have loved all the ads featuring Do. Always try to use my local IGA in Paddington. The owner has put in a great deal of effort to continually enlarge his stock and increase new lines. Have appreciated thew introduction of gluten free items.