Ikon takes consumers into the kitchen in new Kettle Chips campaign

June 6, 2016 12:13

Kettle Snack Brands Australia has launched a new campaign for its Kettle Chips brand promoting the process with which flavours are developed using rhyme.

Created by Sydney’s Ikon Communications, the ads chart the journey of developing flavours with Australian actor Max Cullen providing the voiceover for the campaign.

The relaunch of the brand will include TV, radio and out of home and will be supported by in-store sampling.

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Simon Canning

Simon Canning was Mumbrella's marketing and advertising editor from 2015-2017. In a career spanning journalism and communications over more than 30 years Simon has become one of Australia’s most respected analysts and commentators on the advertising, marketing and media industries. A regular commentator on radio and TV, Simon has also worked in media in the US and UK .

Topics

Ikon Kettle Chips Max Cullen Snack Brands Australia

1 COMMENTS

Paul 14 Jun 16

Kettle used to be hand cooked, but no longer are in order for Snack Brands to save money – the new TVC couldn’t be any further from the true manufacturing method!

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Ikon takes consumers into the kitchen in new Kettle Chips campaign

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