Ikon raises prospect of ‘nervous advertising industry’ as Supreme Court test case concludes

The advertising industry would be a nervous one if the success of a marketing campaign was measured only on sales, the Supreme Court has heard.

On the final day of a nine-day legal battle that saw Ikon Communications trade blows with its former client Advangen, Ikon barrister Todd Alexis SC reminded the court that Advangen had cancelled a campaign for hair treatment brand Evolis just six weeks into a 12-month plan.

Advangen barrister John Kelly said the ad was more akin to Gone With The Wind than a promotion for a hair treatment product

He said Advangen had argued it was “plain” the campaign had “failed, and failed rapidly” based on the “subjective evidence of sales”.