IMAA launches its first Reconciliation Action Plan

The Independent Media Agencies of Australia (IMAA) has launched its first Reconciliation Action Plan (RAP), in order to educate its member agencies on Aboriginal and Torres Strait Islander peoples and cultures.

The not-for-profit industry body, with over 130 members, has already received conditional approval for the first of four stages of in the program.

The stage, ‘Reflect’, includes scoping and developing relationships with Aboriginal and Torres Strait Islander stakeholders, deciding on a vision for reconciliation, and exploring the IMAA’s sphere of influence.

As a part of the program, IMAA has invested in Imparja Television’s “Make a Difference” program, where 10% of IMAA members’ combined media spend onto Imparja’s channels will directly support the chosen First Nations social enterprise, Kings Narrative.

The IMAA has established a RAP committee, led by Steve Fagan from Media Republic, and including Thomas Murphy (The Media Store), Sue Cant (AFFINITY), Claire O’Çonnor (Inc Digital), Tim Costello (Media 47), Rene Le Merle (Bonfire), Justin Ladmore and Georgia McCarthy (Enigma), Felicity Kelly (Half Dome), Bec Coulson (IMAA), and Sam Buchanan (IMAA).

IMAA RAP committee lead and Media Republic director, Fagan, said the program will help make a real difference in the media industry.

“We have already launched a Diversity Council designed to educate and empower member agencies on the value of embracing a diverse and inclusive workplace. Our RAP is a natural and important next step for our industry to allow Aboriginal and Torres Strait Islander peoples achieve their dreams and improve their lives, both in our sector and in society.”

Imparja Television CEO, Alistair Feehan, added: “We launched the ‘Make a Difference’ program whereby clients have the opportunity to select a program that provided a true benefit to those indigenous communities or social enterprise that delivered much-needed outcomes.”

“For a remote community this could be a dialysis machine for a health centre, the funding of a community sports coordinator, or in the instance of the IMAA, sponsorship of Kings Narrative, one of the most important social enterprises to be delivered to Indigenous Australia.”


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