‘Innovation is being mismanaged and tech is leaving them behind’: Edelman Trust Barometer shows an untrusting Australia

Australians are deeply sceptical of our corporations’ and governments’ abilities to manage innovation, which may see us left behind in a global sense.

This is according to the 2024 Edelman Trust Barometer, which this year focuses on trust in innovation “at a time of rapid transformation and against a backdrop of ongoing macroeconomic and geopolitical instability.” It shows that Aussies are far more wary than the rest of the Asia Pacific region when it comes to trusting our core institutions of business, government, NGOs, and media.

Tom Robinson, Australian CEO of Edelman, presented the findings in Sydney this morning, noting that Australia is a comparatively sceptical country in terms of trusting the above four major institutions. Australians are second, globally, to the US in our belief that innovation is poorly managed.