The majority of Aussies don’t trust brands with their data: Dentsu report

March 26, 2024 9:52

Feelings towards data held by companies has shifted drastically, with nearly three quarters of Aussies now fearful of data breaches within a company or brand, according to dentsu’s latest Data Consciousness Project.

73% of Australians are fearful of data breaches, while 72% fear companies and brands selling personal data to a third-party.

62% fear a lack of understanding on how a company is using their personal data.

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Lauren McNamara

Lauren McNamara is a freelance journalist. She previously spent three years at Mumbrella, most recently as the associate editor. She left her staff role in August 2025.