‘It still blows me away that it’s not done more often’: What marketing science is ‘yet to work out’

February 26, 2024 9:16

Thinkerbell co-founder, Adam Ferrier, believes there is a very important factor in TV advertising that marketing science is “yet to work out”.

During the latest episode of Mumbrella’s one-on-one podcast series, Ferrier discussed the power of audio in advertising with host Neil Griffiths, particularly when it comes to jingles in TV ads.

A few famous examples shared included the jingles for brands like Pizza Hut, Lube Mobile and Greater Union Cinemas (now Event Cinemas).

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Neil Griffiths

Neil Griffiths is the Managing Editor of Mumbrella. He joined the company in October 2023.

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‘It still blows me away that it’s not done more often’: What marketing science is ‘yet to work out’

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