‘It’s so unnecessary’: Mark Coad weighs in on indies vs holdcos

March 5, 2024 9:03

The debate of indie agencies versus holding companies has been ongoing for some time now, but according to IPG Mediabrands CEO, Mark Coad, the entire conversation is “so unnecessary”.

Appearing on the latest episode of Mumbrella’s one-on-one podcast series, Coad weighed in on the subject and dismissed any need for hostility between indies and holdcos.

“I honestly don’t know what to make of this, because every time I pick up some other press release or something’s been published, it’s like the indies are waging war against the holdcos,” Coad told host Neil Griffiths.

“It’s so unnecessary. There’s room for everyone in this industry.

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Neil Griffiths

Neil Griffiths is the Managing Editor of Mumbrella. He joined the company in October 2023.

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1 COMMENTS

Richard Halmarick 5 Mar 24

Here here mark. At last someone speaking total common sense on a subject that has become weird and self centred to build one persons profile.
In the end clients want great media regardless of the many great options that exist…..and have existed for many many years.

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