JC Decaux and Tourism North East bring ski season to Melbourne CBD with live-streaming activation

June 26, 2019 2:27

JC Decaux, in partnership with Tourism North East in Victoria, has launched a live-streaming campaign activation which brings all the action from Mount Buller ski resort to Melbourne’s CBD.

The idea, from Cole Media, is aimed at driving midweek visitation to Victoria’s alpine resorts and features a live stream from a mountain lodge cabin in Mount Buller.

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Hannah Blackiston

Hannah Blackiston was the deputy editor of Mumbrella. She worked with the company from March 2019 to November 2020.

Topics

Ashley Taylor Candice Cole Cole Media Gillian Dobson JCDecaux out of home Tourism North East

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JC Decaux and Tourism North East bring ski season to Melbourne CBD with live-streaming activation

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