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Head of Value Management and Media Intelligence

Publicis Media Exchange – Head of Value Management and Media Intelligence

This position will develop, lead and implement key strategic projects that drive the investment product across Australia and New Zealand. The core areas of focus will centre around the following strategic pillars;

Commercial
– Lead / support and drive the maximisation of all revenue streams along with playing a key role in new business/ partnership development resulting in maximising existing and creating new revenue streams.

New Business
– Lead the PM Investment product in terms of the strategic approach to pricing and value for all Publicis Media Agencies (Brands). This role will be the single point of contact for all key pitches working closely with Brand investment leads and the PMX Consult Investment Analysts
– A core component of the role will be to guide and oversee the Publicis
– Media pitch pricing with the Brands and Global Value Management teams.
– This would mean working closely with the brands to ensure correct and best in market pricing is being shared across all media.
– Work with the Brands to define and write investment strategy documents for all client pitches tailoring PMX credentials to suit the requirements of the brief.
– Work with the Agency investment and digital specialist teams to advise and set buying related KPI’s.
– The PMX CIO will work closely with the Investment teams within the Brands
and PMX team to ensure that client deal KPI’s are delivered.
– The PMX CIO role will be the key external facing PMX role when required to
support Brand Investment Leads with clients.
– The PMX CIO will take the lead on all broadcast deals (TV and Radio).

PMX Consult Division
– Lead, manage and develop people within the Value management and Intelligence team ensuring clarity of expectation for all linking to the
– Manage, develop, and evolve the strategy, products, and services of the PMX Consult team alongside the Senior Investment Analyst to service the Publicis agencies and subsequently our clients.
– Overall strategy  – Develop and manage key procurement relationships including local auditors
– Develop and manage the commercialisation of products from this division.

Product
– Develop and manage the PMX Market Position and accompanying credentials document.
– Identify and develop partnerships with a view to enhancing or creating new products or intelligence that powers our agency brands.

Profile
– Provide thought leadership through trade panels and written articles
– Develop a content strategy that lifts the PMX profile internally with Agencies and staff and externally with media owners, clients, auditors, and potential talent
– Develop and manage a social media strategy
– Develop a PMX marketing plan and manage implementation

Clients
– Develop and manage a client database of all buying KPI’s that are linked to a commercial outcome
– Work with the Agency investment and digital specialist teams to advise and deliver on these KPI’s with the benefit of groupe scale.

KPI’s
– PMX revenue target achievement
– PMX Consult Product and utilisation of team internally and externally
– Agency alignment and feedback
– Client KPI management and delivery
– PMX profile

Skills – General and Technical
– Thorough understanding of pricing and value across all media within the Australian advertising and media market.
– Proven (successful) business writing skills.
– Proven negotiation skills, internal and external groups
– Proven multiple/complex stakeholder management, understands how to get things done through formal and informal channels

Technical skills to include:
– Ability to use media systems BMD, SMI and , Industry monitoring systems e.g. AQX,  Move , Asteroid
– Computer skills e.g. Excel, Word, PowerPoint, Power BI
– Financial data analysis

Experience
The ideal candidate should have a minimum of 10 years experience in a medium to large agency, either in an Account Service (ie GBD level or above) or senior level investment role.

Sydney 2009

Publicis Media Exchange

Interested?

If you are interested in the role, please apply here

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