For those who are cynical about journalism, the following health warnings may come in handy:
Created by the UK-based comedian Tom Scott, he’s even created a handy PDF so you can create your own sticky labels and place them on free newspapers. As Scott points out: “It seems like half the content of the tabloids are made up of this: bits of ‘research’ put out by a PR team with the questionable backing of a cash-strapped university somewhere.”
In order to Australianise the stickers, it strikes Dr Mumbo that only one thing is needed. To change the words “Richard Littlejohn” to “Andrew Bolt”.