Kennards Hire launches a digital campaign saying it’s got your back

Kennards Hire has launched a digital content campaign to showcase the role it plays in solving its customers’ construction problems.

The series of videos features real customer testimonials from tradespeople across landscaping, plumbing, concreting and building. Each interviewee tells the story of their business and describes how Kennards’ equipment has helped them; attesting to its quality, reliability and service.

Lara Galvin, Kennards Hire head of marketing, said that real tradespeople were used because they were best positioned to attest to the business’ products and services.

“There is a lot of testimonial advertising in the market at the moment, across multiple sectors,” Galvin said.

“The difference with this campaign is that we worked with real core trade partners who told real stories – their problems on site, business challenges they face and how Kennards Hire plays their part in supporting them.  How we’ve got their back.”

Galvin also said that the tactic was employed to align with Kennards’ ‘Fair Dinkum’ business value.

The campaign was made in collaboration with The Film & Television Agency.

The testimonials will run across all digital channels.


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