KFC creates ‘hole in my bucket’ anthem to rival the British ‘Barmy Army’
To kick off the Australian cricket season KFC has launched a new brand campaign with a new anthem named ‘hole in my bucket’, taking aim at the British ‘Barmy Army’ by creating a movement of its own, the HCG Buckethead Army.
Created by Ogilvy Sydney ‘the HCG Buckethead Army’ campaign features children, cricketers and adults from across the country wearing a green and gold camouflage KFC bucket on their heads while singing in unison the newly created KFC anthem.
Very, very average campaign. Trying to rival Barmy Army shows no understanding at all of cricket and what the army stands for.
is this meant to be so shit that it’s funny?? im confused…
How TF would that rival the Barmy Army? That is the most lame thing I’ve heard in months.
FFS. When are these numbskulls going to learn that you DO NOT rival the barmy army. I had the immense unfortunate to sir near the ‘Fanatic’s at a test match in Sydney a few years ago. (I believe they think they are ‘rivaling’ the barmy army…) It was reminiscent of attending a school sports day. Rah rah rah. Clap, clap, clap. ‘Aussie, Aussie, Aussie…) Jeeeeez, so reactive. Are their no creative people in agency land anymore?
Why not embrace the barmy army? Have a kangaroo bouncing along, knocking Tim’s trumpet out of his hands, which results in the army going silent and the Aussie nabbing a wicket. So many ways you could ride with the Barmy Army and embrace both sides of the support. This is vanilla, reactive, drivel.
Sorry the Barmy Army Trumpeter is not Tim, it’s Billy…
““Who better to take on the Poms and their Barmy Army than our own Green and Gold Camo Buckethead Army?
This would have to be in the top 5 most stupid things I’ve ever seen!
It’s amateur hour at its best!! Completely embarrassing at its worst!!!
A pity they didn’t have a cleaner on the campaign. Every KFC store i’ve ever been into has been filthy from the front door to the counter and into the Kitchen.
I have never seen a fisherman stick their fishing rod holders in the sand facing away from the ocean , REALLY …
I WAS IN THIS ADVERTISEMENT?
Worst ad ever. Flick to another channel every time it comes on.
I detest ads of any description but the “bucket heads” appear to be taking off, especially at the big bash. So it will probally work at test level. Are you giving out Pink buckets for the “pink” /McGrath Foundation test KFC?
A hole in my buckit – sounds like poms singing.
To whoever created this advertisement, well done! You successfully have made Australians look like an absolute bunch of flogs. Now we have the absolute brightest of our society wearing a fucking BUCKET at the cricket every game.
It’s the best what are you talking about