KFC creates ‘hole in my bucket’ anthem to rival the British ‘Barmy Army’

To kick off the Australian cricket season KFC has launched a new brand campaign with a new anthem named ‘hole in my bucket’, taking aim at the British ‘Barmy Army’ by creating a movement of its own, the HCG Buckethead Army.

Created by Ogilvy Sydney ‘the HCG Buckethead Army’ campaign features children, cricketers and adults from across the country wearing a green and gold camouflage KFC bucket on their heads while singing in unison the newly created KFC anthem.

In homage to the iconic ‘I still call Australia home’ Qantas ad, the hole in my bucket anthem is sung by a choir of children in a continuation of the Home Cricket Ground theme first rolled out by KFC and Cricket Australia for the 2014-15 season.

Throughout the song a voice over yells ‘dinner’ as all the Bucketheads run home from their various locations to eat a KFC meal with their families.

Shaun Branagan, group creative director at Ogilvy Sydney, said in a statement: ““Who better to take on the Poms and their Barmy Army than our own Green and Gold Camo Buckethead Army?

“We are sending out a rallying cry across this wide brown land of ours to get people to enlist, and they are… in bucket-loads. That is, until dinner is called.”

Angela Richards, CMO at KFC Australia said KFC wanted to create a movement and encourage cricket fans to don a bucket.

“That’s how the idea for The HCG Buckethead Army came to fruition. We want to extend the celebrations outside of the match and really get Bucketheads everywhere.

“There’s a potential for 24 million Australians to show their support throughout Magellan Ashes, on the street, at work or even in their own ‘home cricket ground’ or HCG.”

Across its digital channels KFC has asked Australians to upload a photo with a KFC bucket on their head before taking part in an interactive ‘bang your bucket’ game.

A Facebook bot ‘Gary Bot’ has also been created to give users trivia, jokes and alert people when the ‘bang your bucket’ game is live to help them win prizes during the cricket games.


  • KFC:
  • Chief Marketing Officer: Angela Richards
  • Marketing Director, Group Meals and Brand: Sally Spriggs
  • Marketing Manager, Group Meals and Sponsorships: Nora-Kate O’Connell
  • Brand Manager Group Meals: Belinda Thompson
  • Creative: Ogilvy Sydney
  • Group Creative Director: Shaun Branagan
  • Copywriter: Lewis Aramayo
  • Art Director: Simon Dalla Pozza
  • Senior Agency Producer: Alison Chambers
  • Head of Strategy: Ryan O'Connell
  • Group Account Director: Cassie Poiner
  • Account Director: Kate Smith
  • Account Manager: Ellen Corr
  • Social Strategist: Jennifer Ngai
  • Ogilvy X:
  • Director – Rey Carlson
  • Exec Producer – Rob Spencer
  • Producer – Nat McNamara
  • DOP – Geoffrey Hall
  • Art Director – Tom Churchill-Brown
  • Editor – Michael Houlahan
  • Grader – Andrew Clarkson
  • Online – Hugh Seville
  • Digital: Ogilvy Sydney
  • Managing Partner – Michelle Holland
  • Creative Technology Lead – Jason Smith
  • Senior Digital Designer – Sonny Nguyen
  • CX Lead – Gina Hughes
  • Digital Designer – Paola Pellagra
  • Digital Producer – Oriane Veron
  • Ogilvy PR:
  • Account Director: Stephen Maher
  • Senior Account Manager: Madeleine Hanley
  • Media agency: MediaCom Australia
  • Sponsorship agency: Prism Sport + Entertainment
  • Packaging Agency: Red Cactus
  • In Store Design Agency: Design Intoto

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