Kic launches motivating campaign for those feeling ‘mid’

June 17, 2024 10:00

After finding its audience is feeling pretty ‘mid’ right now, wellness platform Kic has launched a mid-year campaign to help with motivation, Mumbrella can reveal.

Following on from its successful anti-new year resolution campaign that launched in January, Kic surveyed its community and found that 85% of people are feeling mid right now.

So, the strategy for the new campaign? Meet the community where they are.

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Lauren McNamara

Lauren McNamara is a freelance journalist. She previously spent three years at Mumbrella, most recently as the associate editor. She left her staff role in August 2025.