F.Y.I.

Kidspot unveils Top 50 Blogger competition

Parenting website Kidspot has launched it’s Top 50 Blogger competition  – recognising Australia best female bloggers.   

The announcement:

The blogging world is abuzz with the news that Kidspot, Australia’s leading parenting website, is recognizing and rewarding some of the country’s best female bloggers via the recently launched ‘Kidspot Top 50 Bloggers Competition’. From now until September 26, visitors can vote for their favourite female bloggers with the winning blogger receiving a holiday in Dunk Island.

“It was quite a challenge sifting through the thousands of amazing blogs written by extremely talented women who share their thoughts, ideas, passions and shortcomings on a daily basis in order to come up with just 50.” Alex Brooks, Kidspot’s Executive Editor explained. “We want everyone to discover the magic of this overwhelming talent and be inspired by the heartfelt content coming from the comfort of homes right around Australia.”

The featured bloggers range from women with a passion for craft or home decorating to ordinary people achieving extraordinary things. Kidspot’s audience has been quick to devour blogging content with ‘mummy bloggers’ being featured across the site for many months now. The competition has been a huge hit with users, with nearly 6,000 votes already cast.

Cate Bolt, mother of nine and author of An Ordinary Life, epitomizes some of the heroic efforts Kidspot’s blogging competition is shining a spotlight on. Cate’s blog began a little over a year ago to document the process of opening an orphanage in Indonesia and has since expanded to encourage others to live with an open heart, mind and wallet through giving to those less fortunate than us. Cate encourages her followers to take a leap of faith and fight for justice, while supporting a myriad of charities that help address homelessness, children’s healthcare and conservation through education.

Kidspot’s ultimate aim is to promote and grow the consumption of online content, as Alex explains:

“Women, in particular mums, love the internet. It fits in perfectly with their hectic schedule and blogs offer a frank, uncensored view of the world without an overriding commercial agenda. Blogs provide women with a connection to a voice or opinion that they can relate to, where they can pick up tips or trends that they may have once looked to a magazine for. All this, at any time of the day or night and for free!”

Each of the 50 featured bloggers delivers free content daily to thousands of loyal followers. Melissa Klemke, mum of three and author of Frills in the hills started her blog as a new year’s resolution in January 2009. A love of cooking and baking quickly turned into an online cookbook featuring over 200 recipes with step-by-step instructions and photos, from Friday night fast food to slow cooker feasts.

Most mummy bloggers provide a warts and all view of motherhood that women globally can relate to. The internet provides a platform for bloggers and their followers to discuss, dissect and debate topics from the fascinating to the mundane. “In a way, blogging – especially blogging about parenthood – has given women a genuine voice about what used to be considered domestic concerns. Subjects like breastfeeding, childcare and how ‘easy’ motherhood is, are now on the public agenda.” Alex said. “I don’t think the Gisele Bundchen breastfeeding news story would ever have happened without bloggers adding their outrage and re-shaping a story that would have gone nowhere in mainstream media five years ago.”

Pulling no punches about the challenges of being a rurally-based mother of seven is author of Three Ring Circus; blogger Tiffany. Tiffany began her blog in 2007 as a way to help deal with post natal depression after the birth of premature twins and the grief of losing her son two years prior. “We had moved to a small rural town, away from friends and family and the isolation was terrible. My husband had heard of this thing called blogging and after a search on the internet one weekend, found a platform and went from there.” Tiffany said. “It started out as a place to write down my daily activities but over the course of that year, became so much more: therapy, a place for community and support and the forming of friendships. I tell people blogging saved my sanity because it has been such a lifeline for me.”

By providing Australia’s blogging community with a personal introduction to the Kidspot audience, the bloggers have in turn provided the site with the ability to connect with a much wider demographic. As Alex explains:

“We applaud what these women are doing and knew that our 1million strong audience would fall in love with them. By featuring them across our site and promoting them through the competition, we’re also exposing each blog’s loyal following to Kidspot. It’s definitely a mutual online love affair. And now it’s up to both parties audiences to decide who wins.”

Source: Kidspot press release

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