Mediabrands’ UM retains Lego media account
Mediabrands-owned UM has retained the Lego media account following a competitive review involving two other agencies.
Director of marketing for LEGO Australia and New Zealand Caroline Squire said in a statement: “UM demonstrated how LEGO Australia can capitalise on future media opportunities to better leverage our budgets and connect with consumers. I am looking forward to the next stage in our relationship.”
The partnership between Lego Australia and UM is 12 years old.
CEO of UM Australia Mat Baxter said in a statement: “It is a proud moment for UM to be reappointed by LEGO Australia after a review against high-quality contenders. We have worked very hard on the future of media for LEGO Australia and I am looking forward to continuing the partnership.”
Mediabrands-owned Airborne manages the brand’s creative account.
