Less is more: The upside to downsizing your tech stack under threat of recession
Stricter regulations on data and consumer privacy, skyrocketing costs of traditional advertising platforms, and Apple’s roll-out of iOS 14 have made it much harder for marketers to acquire and engage with customers.
Whether or not we enter a recession, companies must have a plan to weather the storm. As the cost to deliver the same results goes up, the key to success lies in doing more with what you have. Jamie Hoey, Wunderkind’s Australian general manager, explains how you can do so.
Under the continued threat of recession, marketers are being forced back to the drawing board to evaluate what’s really working, what’s not, and what can drive the most value. Looking ahead, there are both challenges and opportunities that will determine a brand’s success. This involves taking a hard look at their tech stack, not just at what’s getting used, but deciding what’s having the biggest impact.
While it may seem counterintuitive, this means potentially downsizing your tech stack and doing more with less – so you can focus on more impactful activities to drive the best results.
Trimming the fat from your tech stack
While having a tool for every situation may sound perfect, the reality often costs marketers their money and sanity. Either through managing old, outdated, and obsolete tools, or through the underutilisation of tech that doesn’t fulfil the proper need.
