Let’s avoid ‘eye-rolling’ AI predictions in 2018
John Stubley is growing a little weary of the AI bandwagon. And no, the robots aren’t coming for your marketing job.
2018 is set to be the year when the words ‘artificial intelligence’ will be bandied around by every man and their dog. Given AI can apply to anything from basic voice recognition through to advanced humanoid robots it’s a pretty broad term and ripe for being misappropriated for companies anxious to attach themselves to the zeitgeist. Expect to see it in every sales deck.
That’s probably why we’ve already seen some eye-rolling from key influencers on the subject including the always vocal Mark Ritson who tweeted: “Here we go. The perennial horseshit about VR/AR/AI peaks as we approach New Year.”
Here we go. The perennial horseshit about VR / AR / AI peaks as we approach New Year. Here’s what it means to marketers: go back to work. https://t.co/Dc3b6eK7HE
— Mark Ritson (@markritson) December 6, 2017
