‘Let’s stop something catastrophic before it starts’: Emotive calls on marketing industry support in major pro-bono campaign

Sydney-based indie creative agency Emotive has unveiled a major campaign, collaborating with the team behind the award-winning Deep Rising documentary, to take action against deep sea mining and the dangers it poses to the world’s ecosystem.

Speaking exclusively to Mumbrella, Simon Joyce, CEO of the agency, Matthieu Rytz, director and producer of Deep Rising, and Laura Clarke, head of impact at Deep Rising explained why they’re launching a call-to-arms to Australia’s media and marketing industry, and how, collectively, we can prevent this ecological destruction before it even takes place. 

The documentary, which premiered at the Sundance Film Festival last year, explores the global corporations and organisations who want to mine the Pacific Ocean’s deep seabed for profit. They want to mine metals including nickel and cobalt that they claim will help us transition to a ‘green revolution’ – but in turn, will destroy a fragile underwater ecosystem, the size of Europe.