Queensland Fire and Emergency Services releases vital survival campaign via CHEP
Queensland Fire and Emergency Services (QFES) has released a new campaign aimed at educating Queensland residents about what to do in a life-threatening house fire situation, via CHEP Brisbane.
The ad – which is told through a young family retrospectively describing how they survived a house fire – seeks to educate residents about the two most important things to do in the situation: having interconnected photoelectric smoke alarms in homes and ensuring families have a fire escape plan in place.
“To equip families with the means to survive a house fire it was essential that we connect the installation of interconnected smoke alarms with practising an escape plan,” CHEP Brisbane strategy director, Katie Peacock, said.
“The two things are linked and if you break the chain between them your chances of escape are severely diminished.”
Watch the campaign below.
QFES executive manager, communications, Kyra Dunstan, added: “People don’t think clearly when there is smoke, heat and fear to contend with, so it’s important that the whole family practises their escape plan together.
The campaign has launched across television, outdoor billboards, digital and social media.
Credits
Queensland Fire and Emergency Services
Kyra Dunstan – Executive manager, communications
Shannon McBride – Communications supervisor
Jacinta Rebelo – Senior communications officer
CHEP Network Brisbane
Executive ereative director – Phil Shearer
Senior art director – Andrew Town
Senior copywriter – Laurie Ingram
Senior art director – Shay Devery
Senior producer – Simone Greentree
Strategy director – Katie Peacock
Managing partner – Christine Gannon
Account director – Alexandra Pavlos
Post House – The Post Lounge
Senior post producer – Brock Smith
Editor – Sue Schweikert ASE
Colourist – Brett Manson
Flame artist – Rachel O’Connell
Audio Post
Rosco Audio
Taxi Films
Director – Tristan Houghton
Executive producer – Andrew Wareham
Producer – Imogen Dick
Compadre Picture Co.
Stills photographer – Aubrey Jonsson
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Neil Griffiths is the editor of Mumbrella. He joined the company in October 2023.
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