Queensland Fire and Emergency Services releases vital survival campaign via CHEP

Queensland Fire and Emergency Services (QFES) has released a new campaign aimed at educating Queensland residents about what to do in a life-threatening house fire situation, via CHEP Brisbane.

The ad – which is told through a young family retrospectively describing how they survived a house fire – seeks to educate residents about the two most important things to do in the situation: having interconnected photoelectric smoke alarms in homes and ensuring families have a fire escape plan in place.

“To equip families with the means to survive a house fire it was essential that we connect the installation of interconnected smoke alarms with practising an escape plan,” CHEP Brisbane strategy director, Katie Peacock, said.

“The two things are linked and if you break the chain between them your chances of escape are severely diminished.”