Lies, flip-flops, and building better futures: a look at the first weeks of the 22 election campaign

It’s been more than one week since the election was called for 21 May and the election campaign is in full swing for Australia’s political parties, with each side of politics scrambling to win the favours of voters in what has been described by many as the most important election of a generation.

With the election campaign set to dominate the media sphere over the next month, Mumbrella took a look at the first installments of campaign material that have graced our televisions and social media feeds so far for a first look at what we might expect from each party in the coming weeks.

Unsurprisingly, in an election that has become a battle of who is the least unlikeable party leader, both major parties have opened their campaign with an introduction to their leader, with the Liberal Party taking somewhat of a more sentimental approach. Each has also led with short spots outlining their policies with important graphs and figures, and of course, a healthy number of attacks on party leader of their opposition.