Live blog: Monday, August 25

Welcome to Mumbrella’s live blog, our daily roundup of what’s happening in media and marketing.

Top Stories:

3:04pm – Cleo’s Bachelor of the Year nominations are an eclectic bunch. You can choose from an AFL player, a Neighbours or Home and Away actor, a plumber or the Bondi Hipsters…

Dom Bondi Hipster Cleo

2:43pm – Westfield had a new ad campaign launching today, but we also spoke to marketing director John Batistich about the goings on at the group, and their plans for more digital interaction for shoppers.   

12:50pm – Outdoor company Ooh Media has pulled a pro-Palestinian billboard in Melbourne after complaints, although the ad watchdog says it doesn’t break any rules

Ooh Media Palestine Billboard

12:04pm – Virgin Mobile will offer its customers free calls to their mates on R U OK? Day following the telco signing with the organisation as its ‘Conversation Partner’.

11:28am – KFC has started an open kitchen campaign aimed at showing customers how they actually make their food.

10:44am – Doctor Who returned to our screens after a lengthy lay off yesterday, with the new man in the Tardis Peter Capaldi. 148,000 people got up at 5am to watch the simulcast with the UK, whilst 710,000 enjoyed the more sedate 7.40pm showing. The Block’s scandal saw that show lift as well, but Ten struggled again on another slow Sunday.

10:08am – An opinion piece cross-posted from The Conversation looks at the impact the recent Facebook Messenger app problems have had on the way people look at privacy, and asks if people are finally waking up to the trade in their information.

9:07am – Westfield has launched its new spring/summer campaign bringing back some 80s retro with Duran Duran, and more than a handful of fashion influencers to boot.


8:06am – Good morning and welcome to the last week of winter. Here’s what’s been happening overnight internationally:

AdWeek: Chilling Agency Video Captures the Utter Horror of Deadlines

“If you make anything, literally anything—you know the pressure associated with finishing it. If you don’t know what I’m talking about, well, aren’t you the portrait of cool? Enjoy that weird bridge you live under, Rumplestiltskin.

Admine, a Greek agency, empathizes—and has created a terrifying yet campy little trailer for a fake film called Deadline, in which the protagonist creatives get hunted and tortured by the evil, evil client. We’re not really sure what it’s promoting (beyond the agency itself), and frankly not sure it matters. It’s a fun take on one agency’s view of the industry. “

AdAge: Ogilvy Poised to Win Coke Zero

“Ogilvy & Mather is poised to win the consolidated global and North America Coke Zero creative business, according to people familiar with the situation.

Ogilvy had handled the brand abroad whileDroga5 had been responsible for marketing in North America. The brand’s creative has not been exclusive to those agencies, however — McCann subsidiary Fitzgerald & Co. handles assignments for the brand, including a college football campaign starting later this month.”

AdWeek: It Looks Like Pizza Hut in Japan Is Now Totally Being Run by Cats

“If there are two things that go together on the Internet like cats and pizza—it’s cats and friggin’ pizza! 

The latest treat from Japan is a website announcing the grand opening of Pizza Cat!, a Pizza Hut restaurant apparently run entirely by cats. The campaign is rolling out as tiny “episodes” of each “employee” cat doing jobs like delivering pizzas, cleaning the floors and managing the money. The results are pretty hilarious, bordering on totally absurd.”

The Guardian: Buzzfeed India editor: We need to lose reputation for being US brand to gain credibility

“The editor of the Buzzfeed India, which officially launched last week, has said that the social news and entertainment site needs to shrug off a reputation for being an American brand to gain credibility locally.

Rega Jha, lead editor of Buzzfeed India, who recently moved from New York to Mumbai to launch the brand, said that Buzzfeed India needed to be “reframed” to suit local audiences.”

AdAge: Samsung Jumps On the Ice Bucket Bandwagon to Promote Its Galaxy Phone

“Dozens of major corporations have jumped on the ALS Ice Bucket Challenge bandwagon, releasing videos featuring their executives doused in frigid water for the viral philanthropic venture. Samsung may be the first to turn it into an ad.

On Friday morning, a tweet from the company’s U.K. mobile account sent out a link to a 15-second spot. A female computerized, British voice identifies herself as the Samsung Galaxy S5, the manufacturer’s flagship smartphone, and is subsequently pelted with water and ice cubes. “Gosh, that’s freezing,” she intones.”

The New York Times: TV Chief Takes 2-by-4 to a Proposed Cable Merger

“As the oom-pah-pah oom-pah-pah of the band fades, Patrick Gottsch makes his way through silver-haired couples circling the dance floor at “The Mollie B Polka Party” in this quiet Midwestern town.

Mr. Gottsch, the chairman of the Rural Media Group, steps under a disco ball and issues a warning.

“As you folks in rural America know, every once in a while, you’ve got to take a two-by-four and hit the mule between the ears,” he said. “That is what we want to do now with Comcast and Time Warner.””


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