Live Nation’s Kristy Rosser promoted following Greg Segal’s departure

April 7, 2025 10:56

Live Nation ANZ’s marketing head and boss of the recently-rebranded Connect by Live Nation, Kristy Rosser, has been promoted following the departure of brand partnerships president Greg Segal.

Rosser has most recently served as SVP of marketing solutions and client services, where she co-led the brand partnerships and sponsorship division with Segal, but now steps up to the role of SVP, head of media and sponsorships.

“We’re excited to announce Kristy will expand her role, leveraging her expertise in creating impactful brand partnerships within the music landscape,” Alex Klos, COO of Live Nation ANZ, said in a statement to Mumbrella.

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Lauren McNamara

Lauren McNamara is a freelance journalist. She previously spent three years at Mumbrella, most recently as the associate editor. She left her staff role in August 2025.